Privacy Policy
Company: Irfan Media Pvt Ltd (Operating as Amethist Media)
Website: www.amethistmedia.com
Registered Office: Unit No 353, Plot No H-9, 3rd Floor, Distt Centre, Netaji Subhash Place, Vardhman Corporate Plaza, Pitampura, Delhi – 110034.
At Amethist Media, we value the trust you place in us when you share your personal information and your moments. This Privacy Policy describes how we collect, use, and protect your data in accordance with the Indian Digital Personal Data Protection Act, 2023.
1. Information We Collect
We collect personal data through two primary channels:
Website Interactions: Information you provide when filling out contact forms, booking a workshop, or subscribing to our newsletter (e.g., Name, Email, Phone Number, and Event Details).
Production Activities: Visual data captured during shoots, including photographs, videos, and drone footage that may identify you or your guests.
2. Purpose of Data Processing
We process your personal data for the following specific purposes:
Service Delivery: To fulfill our contract, edit your media, and deliver final products.
Marketing & Portfolio: To showcase our work on our website, social media, and physical portfolio. (Note: We only do this with your explicit or implied consent).
Amethist Academy: To manage student registrations, certification, and communications.
Legal Compliance: To maintain records for tax (GST) and accounting purposes.
3. Image Privacy & Consent
Under the DPDPA 2023, photographs and videos that identify individuals are considered “Personal Data.”
Implicit Consent: For weddings and public events, by hiring us, you grant us the right to capture images.
Explicit Consent for Portfolio: We will seek your specific permission before using your private or intimate event photos (like pre-wedding or engagement shoots) for our public marketing.
Right to Withdrawal: You may withdraw your consent for us to use your images in our public portfolio at any time by emailing info@amethistmedia.com. We will remove the content from our digital platforms within 30 days.
4. Data Retention & Storage[2][3][4]
Digital Assets: We store final edited media for 6 months from the date of delivery. After this period, we may delete the files to optimize our storage, unless a “Extended Archival” service is purchased.
Personal Info: Your contact and billing details are retained as required by Indian Law (typically 7 years for tax audits).
5. Sharing of Information
We do not sell your data.[5][6] We only share information with:
Cloud Platforms: Secure gallery hosting services (e.g., Pixieset, Google Drive) used for delivery.
Logistics Partners: Courier companies (for physical album delivery).
Statutory Authorities: When required by the Government of India or a court order.
6. Your Rights as a Data Principal
Under Indian law, you have the right to:
Access: Request a summary of the personal data we hold about you.[5][7]
Correction: Request us to update or correct inaccurate information.
Erasure: Request the deletion of your personal data when it is no longer necessary for the purpose it was collected.[8]
Grievance Redressal: Contact our Data Protection Officer if you are unsatisfied with how your data is handled.
7. Security Measures
We implement industry-standard encryption and physical security at our Vardhman Corporate Plaza studio to prevent unauthorized access, loss, or misuse of your high-resolution media and personal details.
8. Use of Cookies
Our website uses cookies to enhance your browsing experience and analyze site traffic.[9][10] You can choose to disable cookies through your browser settings, though this may affect website functionality.
9. Contact Us / Grievance Officer
For any questions regarding this policy or to exercise your data rights, please contact:
Data Protection Officer
Irfan Media Pvt Ltd
Email: info@amethistmedia.com
Address: Unit No 353, Plot No H-9, 3rd Floor, Netaji Subhash Place, Delhi – 110034.